One governed decision.
Every UPC. Every state.

Morse IDP converts fragmented, constantly-changing SNAP waiver rules into one governed, versioned eligibility record per UPC — delivered natively into the POS your team already runs, with the evidence behind every decision.

Item Decisioning Platform · EBT/SNAP retail compliance

One governed eligibility decision per UPC — across every waiver state, with the evidence to defend it.

  • 23Waiver states covered
  • 1,100+FNA rules tracked live
  • 9,000+Stores live at anchor retailer
  • 35+States, EBT app of record

Waiver effective dates, 2026–2028

Each chip is a state and the date its SNAP restriction takes effect. * marks states whose rules are approved but still finalizing scope.

Enforcement is live

The grace periods are already running — and the liability sits with your team.

States monitor and report. USDA FNA holds sanction authority. Your SNAP authorization — not just a product line — is the asset at risk.

  • 90 daysGrace period after each state's effective date
  • 2 strikesWarning first, then involuntary SNAP withdrawal
  • UndercoverFNA investigations begin after the grace period
  • UPC × stateThe unit of decision: UPC × state × effective date

One state to 22 in under a year

Rollouts phased through 2028 — the footprint only grows.

  • 1May '25
    NE, first
  • 22Mar '26
    approved
  • 30+Pipeline
    +8 announced
Cover of the Morse white paper The Register Is the New Audit
New white paper

The register is the new audit.

23 state rulebooks, roughly 50,000 undercover compliance visits a year, and a two-strike path to losing SNAP. What changed in 2026, sourced to USDA and federal case records.

Get the white paper →
The maze

One product. Four states. Four different answers.

Every state writes its own rulebook — a gram threshold here, an ingredient-order test there, a tax-code test somewhere else.

Sweetened soda, 12oz can SKU 049000028911

  • ColoradoRestricted

    Any sweetener counts — sweetened ready-to-drink beverages restricted, including diet drinks and drinks under 50% juice.

  • TexasRestricted

    Gram threshold — 5g or more added sugar per serving, or any artificial sweetener.

  • TennesseeRestricted

    Ingredient-order test — sugar appears among the leading ingredients on the label.

  • IowaRestricted

    Tax code decides — food that is taxable is ineligible.

A zero-sugar diet soda is still restricted in many states — artificial sweeteners count. Several states won't publish complete UPC lists; the classification burden lands on you.

Zero-sugar diet cola, 12oz can SKU 049000050103

  • ColoradoRestricted

    Diet drinks are restricted under current state rules regardless of sugar content.

  • TexasRestricted

    No added sugar, but any artificial sweetener triggers restriction.

  • TennesseeEligible

    No sugar or corn syrup appears among the leading ingredients on this label.

  • IowaEligible

    Classified as non-taxable under the state's grocery tax code.

Same category, opposite outcome in two of four states — the sweetener, not the sugar, is what moves the needle.

Individually wrapped snack cake SKU 072250012456

  • ColoradoEligible

    Rule targets beverages only; packaged bakery snacks fall outside current scope.

  • TexasRestricted

    Added-sugar gram threshold applies across snack categories, not just drinks.

  • TennesseeRestricted

    Sugar is the second listed ingredient on the label.

  • IowaEligible

    Classified as taxable grocery item, which keeps it SNAP-eligible under this test.

A single assortment can carry four verdicts on one SKU — hand classification doesn't scale past a handful of states.

Proven infrastructure

Built on the rails that already move America's benefits.

The same infrastructure behind $10B+ in annual benefit distribution now governs item-level SNAP eligibility.

The program

IDP runs the compliance loop so your team doesn't have to.

One AI-maintained module covering every waiver state — continuously current, not a static snapshot.

  • 01 / Curate

    Curate

    Monitor and maintain every state rulebook, definition, effective date, and legal status as it changes.

  • 02 / Decide

    Decide

    Every UPC decided under each state's rulebook, with evidence and a timestamp attached.

  • 03 / Publish

    Publish

    Governed outputs scoped to your assortment and covered states, delivered nightly or via real-time API.

  • 04 / Defend

    Defend

    Receipts, evidence packages, and challenge handling ready the moment FNA or a state agency asks.

The platform

One console where your compliance team sees everything.

01 / Program dashboard

Your whole program at a glance

Posture, agenda, evidence, and what changed — the entire IDP program on one live screen.

02 / Compliance Mission Control

Every state, every deadline, one map

All 22 covered states, what each requires, who acts next, and the proof — on a single map.

03 / Item decision detail

Every UPC decision, with the evidence

Per-item content, RPL status, and nutrition backing — the defensible record behind each call.

app.itsmorse.com / idp
Live
IDP program dashboard overview — posture, evidence, and item operations
Compliance Mission Control — 22 covered states, agenda, and operating map
IDP item decision detail — Chex Mix, RPL status and nutrition evidence
The defense

When FNA asks, you answer with records — not guesswork.

Every decision carries evidence, a clock, and a challenge process.

  • 10
    Business-day decision clockOn every submitted item.
  • 48hr
    Challenge responseOn any decision you dispute.
  • 35+
    States, EBT app of recordLogic proven on real cardholders.
  • 100%
    Verified-ineligible onlyConfirmed items, never guess lists.
Evidenceon every decision
The record

No decision ships without its paper trail.

Every restricted product list is versioned and traceable to the rule behind each decision. Delta feeds reconcile against a monthly full-file true-up, so nothing quietly drifts out of sync.

  • Versioned publication manifests
  • Per-UPC decision history
  • Delivery receipts on demand
  • Challenge & resolution records
Built for your whole committee

Same platform. Different entry point.

Whoever's evaluating IDP on your side, here's the case that matters to them.

Compliance & Risk

"Your SNAP authorization is the asset at risk."

Audit evidence packages, per-UPC decision history, and eligibility logic already proven as the official EBT app of record in 35+ states.

IT & POS

"Zero new integration burden."

45–60 day time-to-live, nightly or real-time API delivery, native partner-POS integration.

Category & Merchandising

"Stop hand-classifying SKUs against four rulebooks."

1,100+ rules automated; verified-ineligible-only publication with 48-hour challenge response.

Finance

"Predictable cost, not open-ended."

Up to $20M+ lost EBT revenue exposure cited industry-wide, against a predictable subscription cost.

Operations

"One relationship handles it."

Curate → Decide → Publish → Defend, with an onboarding timeline and enablement built in.

In one sentence
"You accept SNAP. There's a compliance obligation you need to know about. IDP handles it — your item decisions, your compliance calendar, your attestations, your audit evidence — maintained on your behalf."
  • One trusted systemNo new procurement cycle to stand this up.
  • Know your exposurePer-state status and deadlines on a single dashboard.
  • Defensible for FNAVersioned publications, receipts, and challenge records.
Next step

Enforcement won't wait for your roadmap.

Talk to sales